Crumbl Cookies Email
A delightful email experience for Crumbl Cookies, highlighting new flavors and promotions through clean design, tempting imagery, and an intuitive flow that captivates recipients.
Project Objective
Create a high-impact promotional email that strengthens Crumbl Cookies’ brand presence and drives customer engagement and online sales through a visually consistent, mobile-optimized design aligned with the company’s marketing goals.
Design Features
Hero section highlighting the weekly featured cookie to boost excitement and repeat purchases.
Modular product cards showcasing each flavor with mouth-watering imagery and clear CTAs.
Balanced use of brand colors and playful typography to reinforce brand identity.
Responsive design ensuring seamless viewing and interaction across all devices.
Optimized layout for conversion with clear hierarchy and strategic placement of “Order Now” and “Pickup” buttons.
Process Highlights
Analyzed top-performing email campaigns in the dessert and retail sector to define visual strategy.
Created a scalable component system for faster future iterations.
Designed high-fidelity mockups in Framer, ensuring visual balance and consistency with Crumbl’s digital ecosystem.
Conducted responsiveness and compatibility testing across major email clients.
Delivered final assets and specs for development, ensuring brand and technical alignment.
