Jedi Challenge
An immersive AR experience for Lenovo’s Jedi Challenges, combining futuristic design, interactive storytelling, and seamless brand integration.
Project Objective
Position Lenovo as an innovation leader through an immersive AR experience inspired by Star Wars. The campaign aimed to merge entertainment and technology, showcasing how Lenovo brings iconic universes to life through cutting-edge design.
Design Features
Clean and futuristic interface using holographic and neon elements to evoke a galactic feel.
Balanced visual hierarchy ensuring clarity despite rich visuals.
Seamless integration of Lenovo’s identity within the Star Wars aesthetic for consistent brand impact.
Process Highlights
Defined concept and design strategy based on user insights and brand goals.
Developed low- to high-fidelity wireframes, focusing on intuitive navigation and visual flow.
Delivered a refined interface aligned with Lenovo’s innovation values and the immersive spirit of the campaign.
