Scotiabank Benefits Redesign
An intuitive platform that communicates Scotiabank’s benefits, guiding users through point accumulation and redemption.
Project Objective:
Redesign the Scotiabank Benefits website to clearly and strategically communicate the advantages of the loyalty program to both clients and non-clients. The main goal was to deliver a modern, consistent, mobile-first experience that combines a clear value proposition, optimized navigation, and engagement, enhancing both program understanding and user satisfaction.
Design Features:
Modern, accessible, mobile-first interface designed for all user profiles.
Renewed information architecture and navigation for easier exploration and understanding of benefits.
Clear and transparent explanation of how to earn and redeem points, focused on the user experience.
Highlighting the most relevant benefits for clients to generate immediate perceived value.
Comprehensive usability improvements for both clients and non-clients, boosting conversion and loyalty.
Strategic alignment with Scotiabank’s new brand identity, reinforcing consistency and trust.
Process Highlights:
In-depth research and analysis: user interviews, competitor benchmarking, international case studies, and data analysis of the existing site to identify pain points and optimization opportunities.
Strategic workshops with the business team to define objectives, prioritize features, and explore gamification to enhance engagement.
Iterative ideation and prototyping, validating solutions through cross-functional feedback from design, business, and development teams.
Collaborative reviews to ensure technical feasibility, business alignment, and exceptional user experience.
User testing to validate flows, optimize interactions, and refine the value proposition.
Delivery of final flows, error handling scenarios, and close collaboration with development to ensure consistency, quality, and scalability of the experience.
